I Build Marketing Systems That Bring You More Patients from Google

Why Paid Advertising Instead of Organic Content?

When you hire someone for marketing, you have two approaches:

1. Paid advertising - Google Ads + Facebook/Instagram ads (what I do)
2. Organic content marketing - Social media posting, SEO content (what others do)

Time to Results:

• Paid ads (Google or social): Patients booking within 1-2 weeks of launch
• Organic social media: 6-12+ months to build a following worth having
• SEO (organic search): 6-12+ months minimum for meaningful traffic

Real Example from This Market:

The orthopedic practice in the case study above? They paid ~100 KD/month for organic Instagram content for months. Result: 51 followers. Even if all of them saw every post (they don't), that's 51 people - most not looking for orthopedic services right now.

Then we launched paid Google Ads. Result: 1,386 people clicked to the website in 6 weeks. 60 booked appointments.

Why Organic Content Doesn't Work for Patient Acquisition:

1. Algorithm Throttling: Meta shows your organic posts to only 2-5% of your followers. Even with 1,000 followers, maybe 20-50 people see each post. Paid ads show to thousands immediately, whether you have 51 followers or 5,000.
2. Wrong Intent: Your Instagram followers are scrolling for entertainment, not looking for medical services. Even if they like your content, they're not ready to book. Paid ads (Google or social) target people by search intent, demographics, and behaviors - reaching people when they actually need you.
3. Slow Growth: Building a following takes months of consistent content to maybe get 500 followers who mostly won't see your posts anyway.
4. Unpredictable ROI: With organic content, you can't track which followers became patients. With paid ads (Google or social), I track every click, lead, and appointment.

What I Run: Google Ads + Paid Social Media Ads

The case study above was Google Ads only. But I also run Facebook/Instagram ads - paid campaigns, not organic posting. In Kuwait's social-media-active market, we can run both:

• Google Ads: Reaches people actively searching "orthopedic surgeon Kuwait"
• Facebook/Instagram Ads: Reaches people by demographics, interests, location - appears in their feed as sponsored content

We test both channels and allocate budget where results show up. Both are paid ads, both are measurable, both deliver fast.

What About Organic?

• SEO foundations included: Your site will be fast, mobile-friendly, properly structured, Google Business Profile optimized. This is part of setup.
• Organic traffic grows naturally: Over time your site appears in some searches. Bonus, not the strategy.
• Organic social is optional: If you want to post content for brand presence, that's separate. But patient bookings come from paid ads, not organic posts.